You’ve probably seen them before. They come in your mail in cellophane wrappers. Several dozen postcards, all wrapped up together to provide you with information and sales messages from dozens of companies. They are usually targeted postcards, possibly to sell to you based on your neighborhood or based on your business and industry.
One of the most inexpensive ways of getting your message out to hundreds of thousands of people is through card deck advertising. Though a postcard may cost you several thousand dollars, when you look at your contact possibilities, your actual marketing costs is just pennies per card.
Another technique is to create a postcard in a card deck with other non-competing companies. Many associations and/or groups can split the cost of the postcard, put together one marketing message, and drive people to their group website.
Find a card deck based on your industry and your niche marketing strategies. To help get you started, take a look at these websites:
