How many times have you sent an email, and never gotten a response? It happens all of the time. If it’s important, send it again, or better yet follow up with a phone call if possible. But if you’re sending an email campaign, and you want to increase your chances of having someone open and read it, check out these statistics.
The best time to send an email message is late in the day. Your goal is not to be part of the morning clutter (when most people are in “delete” mode). Also remember what time zone you’re sending to.
The best days to send email are on Tuesday, Wednesday and Thursday for B2B communication.
The best days to send email are on Saturday and Sunday for B2C communication.
Not sure what time it is where you’re sending email to? Go to The World Clock – Time Zones and enter your information.
