When a person enters your site, they don’t come in to read. They come in to scan. They scan your home page within a few short seconds to see if something grabs their attention. If there is something worthwhile, they may stick around and move deeper into your site, looking for more information. Not everyone will stay. Not everyone will read. Your job with your website is to create a site that will catch enough attention to create a profitable business.
Start with your most important information first. Make that stand out. Then move down in importance with your titles and text.
Very Important information
Important information
Filler information
Use text size and location to guide people to what you want them to do. Tell them what to do.
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People want direction. By telling them where to go in your site, and telling them what to do next, you will create an automatic route to exactly what you’re hoping to accomplish: a purchase or a contact.
People are used to standard information on a site. Quick. Think of how most sites list a clickable link. If you said blue underlined text, you’re correct. Most sites create links in their text documents by highlighting the linkable text in blue, and underlining it. Follow this strategy with all of your linkable text, and you will create an inviting way to navigate your site.
Finally, eliminate busyness on your site. Too many links, too much color, too many graphics, or too much text on your home page can be confusing to a reader. Instead, try and bring your information down to just a few general links, then redirect as people continue into your site.
